Brandon and Sam first discovered Japanese lemon sour while traveling in Japan, where the drink’s crisp, refreshing taste and effortless drinkability immediately stood out. Inspired by its simplicity and the way it brings people together, they saw an opportunity to introduce something new to the U.S. market.

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With JUKU, they set out to bring that same balance of bright citrus, clean finish, and sessionable character to the United States while staying true to the authentic beverage they experienced abroad. What started as a shared experience in Japan has become a mission: to share real Japanese lemon sour with a new audience at home.